Healthy hair begins when it’s free from stress. Reduce the chemical overload. We challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.
Original thinking. Our mission is to challenge the artificial norms of professional hair colour, styling and haircare with the message that “Healthy hair begins when it’s free from stress”.
We’re committed to researching clean, low-chemical formulations that contain many positives from quality native Australian ingredients, essential oils and minerals for healthy hair.