REF is a globally renowned Swedish hair care brand that creates hair products for professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair. Each hair care line features organic ingredients, chosen based on performance characteristics to achieve the desired result.

CRUELTY FREE
None of REF products are tested on animals. We believe in a world where animals should live side by side with humans, without exploitation.

VEGAN
All REF products in our care and professional segments are vegan. Great effort is put into research of finding new vegan ingredients and materials.

Our Swedish origin is renowned in our sense of design and sustainability. REF offers high-performing products that never compromise on the concern and care for cruelty-free products and the love for the environment.

A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.

ALWAYS
✓ Refine your hair
✓ Refine your style
✓ Refine the nature

COLOUR PRESERVE SYSTEM:
A natural UV-Filter in all products for ultimate protection. The UV-filter is derived from Sunflower seed oil. Sunflowers move towards the sun and have therefore developed nature’s strongest UV-filter. Combined with an anti-fade polymer, this system provides natural, effective protection against UV-rays and preserves the colour in hair.

STRENGTHENING QUINOA PROTEIN:
A strengthening protein for long-lasting repair. The vegan Keratin of Nature. This protein has among the widest spreads of amino-acids with a similar structure to Keratin, which is the natural building block of hair. Provides deep, long-lasting repair and buffers each hair strand with proteins for protection.

All products are made with the philosophy Nature + Science, using the latest and most effective ingredients from nature, combined with advanced science to create performance driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulphates, are cruelty free, vegan, climate compensated and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System. We welcome you to join our world, where a perfect combination of nature and science brings out the beauty in all kinds of hair!

REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing products that simply work.

REF styling products have a unique numerical performance system. Stylists and consumers will instantly recognize which REF styling product to use for each hair need and style.

How much hold do I want?
How much shine do I want?
How much volume do I want?

The numbers will help you choose the right product for your needs.

A luxurious line with high-performing formulas. Our Signature Collection consists of three products enriched with some of the most exclusive and nourishing ingredients such as Camelia Oil, Organic Coconut Oil, and Peach Extract. 

Brings out the natural beauty in every type of hair. Products to cleanse and moisturise hair, from the roots to the lengths. All products in our Wash & Care segment are developed to care for your hair after your specific needs.

All products are made with the philosophy Nature + Science and promote organic ingredients that are carefully selected. Each hair care line features an organic ingredient with performance characteristics to achieve your specific desired result.

We use the latest and most effective ingredients from nature, combined with advanced science to create performance driven products. This includes two systems that are promoted in our products: Strengthening Quinoa Protein and Colour Preserve System.