Where Nature
Meets Science

Cool Beauty Consulting distributes REF products to professional salons in the following states: IL, IN, KY, MI, and OH.

About REF
Globally Renowned

REF is a globally renowned Swedish hair care brand that creates hair products for professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair. Each hair care line features organic ingredients, chosen based on performance characteristics to achieve the desired result.

About REF
Refine

Our Swedish origin is renowned in our sense of design and sustainability. REF offers high-performing products that never compromise on the concern and care for cruelty-free products and the love for the environment.

A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.

ALWAYS
✓ Refine your hair
✓ Refine your style
✓ Refine the nature

About REF
Always

COLOUR PRESERVE SYSTEM:
A natural UV-Filter in all products for ultimate protection. The UV-filter is derived from Sunflower seed oil. Sunflowers move towards the sun and have therefore developed nature’s strongest UV-filter. Combined with an anti-fade polymer, this system provides natural, effective protection against UV-rays and preserves the colour in hair.

STRENGTHENING QUINOA PROTEIN:
A strengthening protein for long-lasting repair. The vegan Keratin of Nature. This protein has among the widest spreads of amino-acids with a similar structure to Keratin, which is the natural building block of hair. Provides deep, long-lasting repair and buffers each hair strand with proteins for protection.

Read More About REF’s Ingredients

About REF
Nature + Science

All products are made with the philosophy Nature + Science, using the latest and most effective ingredients from nature, combined with advanced science to create performance driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulphates, are cruelty free, vegan, climate compensated and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System. We welcome you to join our world, where a perfect combination of nature and science brings out the beauty in all kinds of hair!

REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing products that simply work.

REF Styling
Unique Nº System

REF styling products have a unique numerical performance system. Stylists and consumers will instantly recognize which REF styling product to use for each hair need and style.

How much hold do I want?
How much shine do I want?
How much volume do I want?

The numbers will help you choose the right product for your needs.

Family
A Company with Family Heritage

REF has its origins from Stockholm in 2004. The founder, Jan Ernstberger was the owner of a successful chain of salons in Sweden. As a salon owner, he realized the importance of carrying products in the salons that were high performing and problem solving. Shelf space was limited in the salons and his insight was that many brands increased space in the shelves without adding a real value to the hairdresser.

The idea was born to make an own brand with a concise inventory – only based on best-performing products. A brand that offers Swedish values, where nature meets science and is easy for both the hairdresser and the consumer to understand. This was the foundation that created REF.

COOL BEAUTY CONSULTING
WHERE YOUR SUCCESS IS COOL