REF is Distributed by Cool Beauty in: Illinois, Indiana, Ohio, and Kentucky

REF is a globally renowned Swedish hair care brand that creates hair products for professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

Carefully Selected: All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair. Each hair care line features organic ingredients, which is chosen based on performance characteristics to achieve the desired result.

Cruelty-Free: None of REF products are tested on animals. We believe in a world where animals should live side by side with humans, without exploitation.

CO2 Friendly: At REF we produce high-quality products while giving back to earth. REF has introduced a cooperation with Treedom to plant the REF forest. By planting trees – as the tree grows, it will absorb CO2, protect the soil and enable biodiversity. This is what our climate compensation is about.

Vegan Formulas: All REF products in our care and professional segments are vegan. Great effort is put into research of finding new vegan ingredients and materials.

Highest Quality: Natural ingredients merged with the latest cutting-edge technology. We offer top quality products within a carefully selected range – created with the highest attention to detail.

Made with Love: REF is a professional brand with a complete assortment of high-quality hair care, colouring and styling products for everyone, no matter age or gender. We offer unisex products with amazing fragrances, loved by both men and females. All products are made out of love for hair and Natural Beauty.

Unique Nº System: REF styling products have a unique numerical performance system. Stylists and consumers will instantly recognize which REF styling product to use for each hair need and style.


We use the latest and most effective ingredients from nature, combined with advanced science to create performance-driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulfates, are cruelty-free, vegan, climate compensated, and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System.

REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing, sustainable products that simply work.

To read more about REF’s ingredients, click here.