REF is a globally renowned Swedish hair care brand that creates hair products for professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.

Our Swedish origin is renowned in our sense of design and sustainability. REF offers high-performing products that never compromise on the concern and care for cruelty-free products and the love for the environment.

A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.

ALWAYS
✓ Refine your hair
✓ Refine your style
✓ Refine the nature

COLOUR PRESERVE SYSTEM:
A natural UV-Filter in all products for ultimate protection. The UV-filter is derived from Sunflower seed oil. Sunflowers move towards the sun and have therefore developed nature’s strongest UV-filter. Combined with an anti-fade polymer, this system provides natural, effective protection against UV-rays and preserves the colour in hair.

STRENGTHENING QUINOA PROTEIN:
A strengthening protein for long-lasting repair. The vegan Keratin of Nature. This protein has among the widest spreads of amino acids with a similar structure to Keratin, which is the natural building block of hair. Provides deep, long-lasting repair and buffers each hair strand with proteins for protection.

To read more about REF’s ingredients, click here.

Our Swedish origins make themselves known in our sense of design, innovation, and sustainability. All products are made with the philosophy Nature + Science and promotes organic ingredients.

We use the latest and most effective ingredients from nature, combined with advanced science to create performance driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulphates, are cruelty free, vegan, climate compensated and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System. We welcome you to join our world, where a perfect combination of nature and science brings out the beauty in all kinds of hair!

REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing, sustainable products that simply work.

REF styling products have a unique numerical performance system. Stylists and consumers will instantly recognize which REF styling product to use for each hair need and style.

How much hold do I want?
How much shine do I want?
How much volume do I want?

The numbers will help you choose the right product for your needs.