Established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing our haircare and styling products since 2004.

We have remained committed to our philosophy to simplify haircare by reducing superfluous products, ingredients, and routines. Our continuous ambition is to make hair care and styling effortless and uncomplicated.

SACHAJUAN is based on a  minimalist approach, not only regarding haircare but holistically, considering everything from design to the performance of the products. It is about offering solutions that reduce hair care and styling to simplify the process and provide the consumer with the most efficient products.

Minimalism requires dedicated attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypical design aesthetics and interpreting them in a decidedly contemporary context, SACHAJUAN has created an expression that is simultaneously timeless and modern.

All products from shampoo, conditioner, treatments, and styling follow SACHAJUAN’s strategy to simplify hair routines. Everything is named with clear and concise descriptors to explain the product’s performance and how it may assist in your haircare and styling.

SACHAJUAN products contain extracts from two cold-water algae –Rhodophycea and Chondrus. The unique combination of these ingredients improves elasticity, moisture and adds shine to the hair.

We call this Ocean Silk Technology. It works both on the surface and the interior of the hair, increasing elasticity and moisture while also adding to the hair’s mineral balance with magnesium, calcium manganese, and zinc. It also nourishes the scalp.  This synthesis of ingredients in our products elevates and enhances the natural characteristics of your hair.