Combine high quality skincare and cosmetic grade ingredients with the performance of professional haircare. The result, products that…TREAT & PERFORM.

ECRU New York creates hair that compliments the trends and styles of today’s designers and meets the needs of the discerning consumer.

As a culture, we’ve learned the difference between everything and something. We’ve learned the less you need, the more you have and that some things have more importance than others. ECRU New York is one of those rare necessary luxuries.

Silk proteins are the highest grade protein ingredients that are created from the hydrolysis of silk fibers. They are actually “the inner part” of silk removed during this process. Originally, this ingredient was only used in high-grade skincare, however when applied to hair, silk proteins form a transparent protective film that seals the hair cuticle increasing elasticity, natural shine and further preventing damage to the hair.

ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair.