Prestige
Hair care

Cool Beauty Consulting distributes ECRU products to professional salons in the following states: IL, IN, KY, MI, OH, and TN.

Our Heritage
Behind Every Great Brand…

Behind every great brand, there is a story. BEAUTIFUL HAIR is experienced with products that set new standards through innovation and effectiveness.

ECRU New York is a prestige haircare collection created by professional hairstylists. Anchored in a rich heritage of beauty and fashion, our curated collections are designed to treat and perform, delivering endless beauty options.

Our Purpose
There is a Purpose…

Behind every great brand, there is a purpose. Combining extraordinary skincare ingredients with the performance of professional hair care is ECRU New York’s.

Our artistry is in formulating products that treat and perform. Our ingredients strengthen and improve the integrity of the hair, without ever compromising performance from everyday styling to couture looks.

Our products were created in partnership with an exclusive and world-renowned chemist, to develop fine skincare-grade formulas designed to reveal and maintain healthy, beautiful hair. Products that perform under the most challenging conditions; formulas offering flexibility where it matters and strength where it counts.

Our Impact
There is a Respect…

Behind every great brand, there is a respect. We are committed to initiatives that leave a positive impact on our world and the people in it. 

ECRU is a Plastic Bank’sTM Official Partner! Plastic Bank’sTM is a global organization taking a unique approach to cleaning up and ridding the ocean of plastic waste. Plastic Bank’sTM is preventing over two billion plastic bottles from entering our oceans.

We are thoughtful in our selection of materials and continue to explore alternative methods to minimize our carbon footprint, including:

  • Reduced waste in the course of manufacturing and distribution.
  • Cardboard compacted into large balers for recycling.
Luxe Gloss
Translucent Hair Color

A perfectly blended formula of reflective pigments that enhance and brighten natural and color-treated hair while imparting, intense glass like shine.

Offers deep conditioning while transforming overall texture in 5-20 minutes.

No mess. No staining. Rinses out easily.

Long lasting 6-8 shampoos

COOL BEAUTY CONSULTING
WHERE YOUR SUCCESS IS COOL