Pure Brazilian is Distributed by Cool Beauty in: Illinois and Ohio
About Pure Brazilian

Pure Brazilian, founded in 2011, is a hair care company created out of a simple, practical desire: A faster and easier way for women to style their hair. Pure Brazilian is formulated and manufactured in Brazil and is the best professional smoothing system on the market. Its special formulation of minimal chemicals gives maximum results.

Pure Brazilian presents a dual product line-up: our exclusive salon-grade products, reserved for professional use at partnered salons, trusted and loved by thousands of stylists, and our retail line, available for those seeking to maintain the salon-quality transformation from the comfort of home.

What sets our smoothing system apart is its exceptional performance and multifaceted benefits. First and foremost, it washes out the same day in the salon, eliminating any downtime and allowing clients to flaunt their sleek, radiant locks immediately. Our formula imbues hair with a luminous shine while fortifying the cuticle, resulting in strengthened strands that are resistant to frizz and breakage. By protecting the cuticle and reducing blow-dry time.

What Makes Pure Brazilian Different?

Not Your Ordinary Smoothing Treatment

Our smoothing system not only enhances hair health but also streamlines styling routines. Furthermore, it acts as a shield against heat damage from styling tools, preventing split ends and promoting healthy growth. Available in various bottle sizes, including convenient travel options, and complemented by a luxurious home care line, Pure Brazilian offers a comprehensive solution for salon professionals and clients alike. With its special formulation designed to maximize results while minimizing chemical exposure, our smoothing system ensures that your color shines vibrantly, with cuticles sealed and imbued with moisture for a lasting, radiant finish.

• Amazing results every time
• More shine, less chemicals, and easy-to-apply formula
• We are honest about our ingredients.
• We keep our line small and simple
• Everything we do has the stylist and salon owner in mind

Professional Smoothing System

The 90-Minute 3-Step Process

The Pure Brazilian 90 minute 3-step system is the most advanced and effective professional smoothing treatment available. Using a unique formulation of Brazilian Keratin, Acai, Cocoa Seed Butter, Amino Acids and Super Hair Nutrients, this system helps improve the overall condition of the hair.

The Results are stronger hair shafts, smoother cuticles, less frizz, and a luxurious radiant shine!

STEP 1: Anti-Residue Shampoo

STEP 2: Original or Clear Solution

STEP 3: Deep Conditioning Masque

SAVE TIME: Express Blowout Complex

Essential Home Care

Pure Brazilian’s Retail Products

Pure Brazilian offers retail products to allow your clients to maintain their smooth and healthy hair in between services, and to provide your salon additional profit opportunities. These products not only stand out on the shelf, but the results speak for themselves.

Anti-Frizz Shampoo, Anti-Frizz Conditioner, Daily Anti-Frizz Serum

Always Blonde Shampoo & Conditioner

Deep Conditioning Masque

Miracle Leave-In Conditioner

Shine Ultra Light Nourishing Oil

Silk Smoothing Balm