REF is a Swedish brand aiming to communicate our concept of natural beauty around the world. Natural Beauty is what guides everything we do. In the sense of simplicity, sustainability and quality. Natural Beauty in terms of embracing all the world’s diverse people, cultures and ethnic backgrounds. We believe in making Natural Beauty by Swedish standards accessible to
everyone, anywhere. As members of PETA, no products are tested on animals.

Available in: IL, IN, OH, MI, KY, TN

100% Vegan ingredients More than Sulfate and Paraben free. Swedish craftsmanship at its best.

REF HAIR COLOUR limits the amount of chemicals used in the production of its products adding natural ingredients to enhance condition, shine and durability to our Colouring system.

Unique numerical performance system on all styling products. Stylists and consumers will directly recognize the correct styling product for their needs.

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