Eufora is Distributed by Cool Beauty in: Illinois, Indiana, Michigan, and Select Cities in Ohio
About Eufora

Welcome to the Next Age of Beauty! An age where you no longer have to compromise your standards, values or beliefs to live beautifully. We believe that beauty is made in the moments- and we’re here to help you show up beautifully in every one of them.

Our philosophy is rooted in using only the most essential, highly active ingredients to ensure the highest performance possible with the least impact on our environment. We believe that beauty starts with a healthy foundation and with that in mind, we set out to create a line where every ingredient nourishes and improves the health of your hair and scalp.

Unlike most water-based formulas, we began basing our products in 100% Organic Aloe Vera and Sage & Thyme to create 100% active formulas. Every single product is formulated with carefully selected, natural ingredients that are free from harsh sulfates, parabens, and other harmful chemicals. Every product in our line is designed to deliver stunning results, without sacrificing the health of your hair.

See Formulation Details>>>

Ecological Harvesting: Sustainable harvesting of our raw materials ensures the natural environment is respected, maintained and never depleted or destroyed.

Socially and Economically Fair Trade: Practices must deliver positive social and economic benefits to the communities that grow, produce, and live in the area from which materials are harvested.

Environmentally Conscious Practices: As keepers of the planet for future generations, we are consistently embracing and adopting practices and eco-friendly actions such as packaging choices, recycling and up-cycling.

Ingredients & Sourcing Matter: Eufora formulations harness the power of over 100 botanical extracts and oils classified as renewable and biodegradable resources. Raw ingredients are sourced from all over the world and we believe it is our duty to source responsibly. Harvesting practices and processes must deliver positive economic and social benefits to the communities that grow, produce and harvest our raw materials.

Materials Matter: Eufora is in the process of converting packaging plastics into PCR (post consumer recycled) plastic and have already started with our Clean Getaway travel sized, reusable bottles. We also encourage all Eufora salons to become 100% SUSTAINABLE by partnering with Green Circle Salons to collect, recycle, and repurpose salon waste. Salon guests can help by choosing to visit salons that carry the Green Circle Salon seal.

Reduction Matters: The personal care industry produces over 120 billion packages per year, many of which end up in landfills. Eufora has committed to reduce single use plastics and travel sizes destined for landfills by over 50%.

Upcycling Matters: Let’s go further than recycling by reusing and repurposing items for long-term use! We’ve stepped away from “box sets” and “gift boxes” to only feature items like beauty bags, travel toiletry wraps, and summer totes that can be used for a longer term.


All Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable.

Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.


Eufora HERO for Men™ hair care formulations are developed with the Eufora ProAmino Peptide Complex™, a proprietary blend of botanicals, vitamins, proteins, and amino acids proven to reduce hair follicle atrophy and anchor hair to scalp.

HERO products never contain Petrolatum or Mineral Oil, and formulas that match the natural pH of our skin ensure the ideal environment for hair growth. No residue, no buildup!


EuforaColor Low Ammonia Shades: Containing LESS than 1% Ammonia, our Low Ammonia shades are gentle enough to protect the integrity of the hair strand, yet strong enough to penetrate deeply into the cortex, lift natural melanin and deposit color pigments to enhance and neutralize the exposed underlying pigment in the hair strand. Click Here to Learn More>>>


EuforaColor No Ammonia Shades: Containing LESS than 1% MEA, with permanent long lasting 100% grey coverage and minimal natural melanin lift (usually less than ½ level) when used on its own. No Ammonia color infuses a ring of deposit to the outer ⅓ area of the cortex, reflecting through the cuticle layer. No Ammonia pigment is permanent and has the ability to add to the desired end result of balancing, enhancing or neutralizing exposed underlying pigment. Click Here to Learn More>>>


Artisan Direct Dye is gorgeously pigmented. Artisan Shades provide optimum brilliance with EuforaColor™ direct dye technology. Artisan Shade vibrancy will last up to 12 shampoos when used harmoniously with the Eufora Color Elixir System and EuforaStyle Color Locking System™. Click Here to Learn More>>>