Our Mission is to bring the highest performing Clean Colour to hairdressers and their clients, that’s the CØR of the O&M brand. At O&M we believe there should be a healthier choice when it comes to haircare.

Our O&M product formulas replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.


I have always been passionate about natural products, wellbeing and beauty, and when I saw firsthand how harsh chemical products harm hairdressers and clients, I knew we could make a difference with O&M.

My former partner, a hairdresser, suffered from contact dermatitis, making it impossible for him to use conventional hair colour. Together, we opened the first ammonia-free salon in Australia nearly two decades ago. It attracted a progressive clientele and gave me the confidence to take the O&M vision further.

In 2010, I added O&M Method, our care and styling line. Packaged luxuriously, these products have a Free From Five formulation – no harmful sulphates, parabens, propylene glycol, MIT or Triclosan.

Certified by PETA (People for Ethical Treatment of Animals) as Cruelty Free, the O&M line with high-performing natural ingredients, sits on the shelves of top salons and boutique retailers around the world.

In 2013, O&M did what many chemists said was impossible, when we developed Clean Colour Technology – permanent professional hair colour with zero ammonia, PPD or resorcinol. It was a groundbreaker that performed with no smell or fumes while giving results to match conventional hair colour.

Our mission is to bring the highest performing haircare, styling and clean colour to hairdressers and their clients- that’s the core of the O&M brand.

We would love hairdressers to live healthier lives. We believe that how you care for your hair is a reflection of how you care for yourself. We also understand that hairdressers are professionals and need products that perform at a professional salon level and we are always looking for ways to increase performance whilst keeping with our clean mission.

 

We want to elevate hairdressers in through our products and education and our community is in or hearts. Hair professionals all around the world are choosing clean because it’s better for you and better for the environment, and when we choose better we can do better.

Our purpose is to empower and support the heroes of the hair industry – the hairdresser.

We recognise that hairdressers are the creative visionaries and skilled artisans who bring our products to life, transforming hair into works of art and changing lives as they go.

We believe our purpose is to elevate hairdressers, to provide them with innovative, high-quality haircare solutions that are professional salon quality while also being safe and effective to use.

We used to say we were a band of rule-breakers, but over time we have come to realise we are not actually breaking the rules, we’ve just been making our own the whole time.

We were the original pioneers of Ammonia, PPD, Resorcinol free hair colour. Its in our DNA, we believe hair colour is a health choice and our community trusts that we have thought hard about hair.

Our haircare made in Australia in our own solar powered factory in Sydney and is clean from Phthalates, sulfates, parabens, ammonia, propylene glycol, M.I.T and triclosan. It features Native Australian ingredients and high performing naturals.

We are committed to doing something good in the world of hair, we are on a holistic sustainability journey which is ever evolving. We are not only concerned about what washes down the drains in salons and at home, we are also on a mission to recycle wherever possible and all of our Australian haircare and styling are in Post consumer recycled plastic (PCR) and we have the first recycled Aluminium haircolour tube and use FSC approved paper for our packaging.

Our products are kind to hair. We are transparent and honest. Socially and environmentally aware, kind to our clients and our industry, vegan and Peta approved and we pay part of our turnover to the Australian made foundation and you can see the symbol on our packaging.

O&M is a female founded entrepreneurial brand.

We used to say we were a band of rule-breakers, but over time we have come to realise we are not actually breaking the rules, we’ve just been making our own the whole time.

We challenge the artificial norms hair products and the hair industry and we attract like minded people who want to be part of a community that does things differently and believes that anything is possible.