we’re here to give anyone and everyone good hair. no miracle cures, gimmicks, hyped-up ingredients or answers to love, life and other woes…
just quality, professional haircare that speaks the truth with personality.
from humble beginnings to big ideas our mission has remained the same:
saving ordinary humans from themselves.
click a range logo to learn more or keep scrolling to see them all!
we searched high… we searched low…we went to the ends of the earth. what we were looking for didn’t exist. so we went to the extreme.
we dispelled the theories… we forged a new frontier… we spent years creating something out-of-this world… a space… a place… a cosmos… of performance-giving, truth-speaking colour.
a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise.
a universe of colour deserves a universe of education…
introducing hue-tube, a series of technical education videos to help you get the most out of the evo colour portfolio.
tune in and see just how easy it is to achieve top-notch performance without compromising on a thing.
what is bottle blonde?
a professional lightening portfolio including a powder lightener, clay lightener and colour remover that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet.
the swifter lifter
the one that puts performance first, the ever-reliable for all lightening situations.
live in blonde…
learn how to use the bottle blonde portfolio…
it gives colourists complete freedom to create the perfect blonde, no matter the application technique or level of lift required…
what is fab pro?
the unique colour maintenance system that allows you to create customised colour maintenance conditioners that perfectly match and maintain your client’s hair colour.
evo fab pro gives you the power to perfectly match and maintain any hair colour, in-between salon visits with a customised colour maintenance conditioner.
match it, mix it, take it away with fab pro…
perfectly match and maintain any hair colour, in-between salon visits with a customised colour maintenance conditioner.
learn how the unique colour maintenance system allows you to create customised colour maintenance conditioners that perfectly match and maintain your clients hair colour.
what is staino?
a colour palette of 10 super-bright, intense direct dyes plus a clear for in-salon colour services. staino is fully intermixable for endless intense shades (and pastels) that last up to 50 washes, fade true-to-tone and can be maintained with a customised colour maintenance conditioner.
leave your mark with staino intense direct dye. super-bright and long-lasting, staino isn’t an ordinary direct dye… it’s intense
leave your mark with staino…
learn how to use the professional colour palette of 10 super-bright, intense direct dyes and a clear. staino is fully intermixable for customised, long-lasting colour and shine
what is fabuloso?
shampoo and colour boosting treatments instantly tone, refresh, revive and add shine to colour-treated hair. available in 8 shades, fabuloso can be taken straight from shelf to shower to keep colour-treated hair toned, vibrant and healthy in-between salon visits.
platinum blonde
recommended for light blonde to blonde hair.
light beige
recommended for light blonde to blonde hair.
caramel
recommended for light blonde to dark blonde hair.
copper
recommended for light blonde to medium brown hair.
purple red
recommended for dark blonde to medium brown hair.
mahogany
recommended for dark blonde to medium brown hair.
chestnut
recommended for light brown to medium brown hair.
cool brown
recommended for light brown to dark brown hair.