SAVING ORDINARY HUMANS
FROM THEMSELVES

Cool Beauty distributes Evo products to professional salons in KY, MO, and TN.

About Evo
From Humble Beginnings

we’re here to give anyone and everyone good hair… no miracle cures, gimmicks, hyped-up ingredients or answers to love, life and other woes. just high quality, professional haircare that speaks the truth with personality. 

from humble beginnings to big ideas, our mission has remained the same: saving ordinary humans from themselves™

we challenge the status quo to make people think for themselves, to inspire change for the better, and with honest products that respect people and the planet.

About Evo
Less Blah Blah Blah

we were born from a desire to produce honest products that do what they say, without selling you the answer to life, love, and other woes. we believe beauty is abundant, not in a bottle. feeling good is looking good. we seek justice by holding ourselves and the beauty industry to a higher standard. we want a little less of the truth-stretching blah blah and a little more honesty. for all. 

About Evo
Care & Styling

Evo is a professional haircare brand that delivers salon-quality results with a no-nonsense approach. Free from unnecessary additives, their products are packed with high-performing, cruelty-free formulas designed to repair, style, and enhance all hair types. From nourishing shampoos to innovative styling solutions, Evo offers a range of products that prioritize performance, sustainability, and individuality—because great hair should come with a great attitude.

toning and color depositing
Fabuloso

evo fabuloso toning essentials and color depositing conditioners tone, refresh, revive and add shine to color-treated hair in just 3 minutes. clients can take evo fabuloso from shelf to shower to keep color-treated hair toned, vibrant and healthy in-between salon visits.

Permanent and demi-permanent
Hue-Verse

we searched high… we searched low… we went to the ends of the earth. what we were looking for didn’t exist. so we went to the extreme. we dispelled the theories… we forged a new frontier… we spent years creating something out-of-this world… a space… a place… a cosmos… of performance-giving, truth-speaking color.

evo hue-verse is a complete range of ammonia-free permanent color and demi-permanent gloss that provides out-of-this-world performance without compromise.

hue-verse is colorist made and colorist understood… it’s less about the blah blah and more about being easy to use and simple to master.

Intense Direct Dyes
Staino

evo staino is a color palette of 10 super-bright, intense direct dyes plus a clear for in-salon color services. staino is fully intermixable for endless intense shades (and pastels) that last up to 50 washes, fade true-to-tone and can be maintained with a customized color maintenance conditioner.

staino has the hues to kickstart your creativity. 10 super-intense dyes to unlock unlimited colors and possibilities. from head-turning brights to vivid pastels and everything in-between. we’ve given you the tools.

Professional Lightening
Bottle Blonde

evo bottle blonde is a professional lightening portfolio that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet.

In-Salon Treatments
Top Drop

top drop is evo’s range of professional in-salon treatments for when your hair needs a healthy dose of good and proper, wham-bam, thank-you-ma’am hairapy.

available in hydrate, repair, platinum blonde and scalp, top drop professional in-salon treatments dish up instant hair gratification quickly, simply and effectively while respecting people and the planet.

top drop treatments dish up… improved condition, longer-lasting color, better manageability, and stronger & more hydrated locks.

Color Maintenance
Fab Pro

evo fab pro is a unique customized color maintenance system that complements any color service to protect salon retail. with fab pro, colorists have the power to perfectly match and maintain any hair color in-between salon visits with a customized color maintenance conditioner.

fab pro is an essential part of any color service. it completes the full salon prescription. every client should be leaving every color service with a customized take-home conditioner to keep their color looking fresh in-between salon visits.