Cool Beauty Consulting distributes REUZEL products to professional salons in the following states: IL, IN, MI, and OH.
About REUZEL
Flashback
For those ready to sculpt a style, write a story, and be part of a legacy, welcome to the Reuzel family.
The story kicks off in a time of rock-n-roll grit and punk rebellion, 40 years gone in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop, a story for another day), the early versions of Red and Green came to be. And so, as traditional, old-school barbers, our unlikely protagonists dug deep into the rich history of pomades to create what is now celebrated as the world’s finest in hair care…REUZEL.
About REUZEL
Flash Forward
Inspired by the success of their pioneering Red and Green water-based pomades, Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world. What started as a line created for a very specific classic customer, Reuzel has evolved into a complete style and care line for all hair types, textures, and style objectives. Reuzel offers the best-in-class products to ensure that as styles change, attitudes remain the same.
About REUZEL
Cruelty-Free
No pigs were harmed in the making of REUZEL products.
Reuzel is proud to be certified by Leaping Bunny as a cruelty-free company. We never test on animals.
About REUZEL
Almost 100% Vegan
In the past, barbers decided to use pig fat for barbering and discovered that it was perfect for greasing the hair back from their customers’ face. While this style of slicking the hair back grew in popularity, it didn’t smell very gentlemen-like. The French then began adding apples to the mix to make the smell more appealing. The French word for apple is Pomme, and thus pomades were born.
Today, we’ve left out the pig fat but combined our grease pomades with the traditional apple scent in our Green Apple Peppermint Grease and Pink Apple Salsa Grease. You wouldn’t want to fry anything up with our Lard, but it will give you the proper scumbag look.
Most of our products are 100% vegan except for a few that contain beeswax: Green Pomade Grease, Pink Pomade Grease, Extreme Hold Matte Pomade, Concrete Hold Matte Pomade, Clay Matte Pomade, Fiber Pomade, Beard Balm, Solid Cologne Balm, “The Stache” Mustache Wax, Grooming Cream, and Matte Styling Paste.