Bennie’s Rules for Successful Living and Business

Salon Business
Bennie’s Rules for Successful Living and Business

Bennie’s Rules for Successful Living and Business are great for every professional level – whether it’s your first day in the beauty industry or your 20th year!

Rule #1
Decide what your life plan is.

Early in life people will say things like, “I want a 40-million-dollar-a-year company,” not realizing that will take 100 percent of your time. You have to decide up front what kind of lifestyle you want – how much time is going to be devoted to family and friends, to hobbies, to business? Then, build up some income and business goals around that.

Rule #2
Catalog all your personal beliefs and decide which ones are true and which ones are false.

Before I started my product and distribution company someone said, “Bennie, no one is going to buy anything to do with fashion or beauty from Louisville, KY. We sell bourbon and we race horses.” That’s a false belief. Once you get your life plan, you need to question your beliefs to see if there are any false beliefs in there that will hamper your life plan.

Rule #3
Work hard.

You’ve heard the phrase, “Work smart, not hard.” I think that is a falsehood. I’m always going to beat someone if I work harder than they do. I don’t care how smart they are. Outwork the next guy. That is working smart.

Rule #4
Analyze your mistakes and learn from them.

If you learn and become better, it wasn’t a mistake at all – it was a lesson.

Rule #5 Follow your gut.

If it doesn’t feel right, it’s not right. It is the subconscious at work; it’s almost always going to be right.

Rule #6
Be willing to make decisions.

Indecision is the killer of dreams. So-what if it’s the wrong direction? Lesson learned. Next.

Rule #7 Look at whether something will benefit you or inhibit you.

I do a lot of business motivational speaking. For the first 20 years of my career, every time I would take a cape off one of my customers, the number 1 thing they would say is, “Oh I feel so much better.” That let me know that I’m really in the self-esteem business through rearranging the hairs on their heads. I understood the positive affirmations are paramount in everyday life. How I Talk to myself is going to be paramount in whether I can overcome obstacles.

Rule #8
Be careful how you talk to yourself.

We are our words, our thoughts. You are what you say you are. So, be careful what you are thinking because you are going to get it.

Rule #9
Life is a marathon, not a sprint.

Slow down Take your time. You aren’t going to get anything unless you go for it, but it doesn’t mean you have to be in a hurry.


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